Walking Through Henan, Understanding China
At the economic work conference in December 2021, the provincial authorities decided to launch a campaign on the theme of "Walking Through Henan, Understanding China."
According to the decisions made at the conference, Henan will carry out a mega IP project and create a "4+8+N" super IP matrix, both themed on the Chinese culture. In the matrix, the "4" refers to the "Sweet Home Henan" memory represented by the surname culture, the Yellow River civilization, the culture of the ancient capitals, and the Chinese martial arts represented by Taijiquan and the Shaolin kung fu. The "8" refers to the oracle-bone inscriptions that help trace the Chinese script, the Yangshao site that verifies the embryo of the Chinese civilization, the Erlitou site that represents China in its early stage, Luoyang of the Sui and the Tang dynasties that showcases the Chinese style, the culture of the Song Dynasty that represents Chinese aesthetics, the 24 solar terms that show how the ancient Chinese marked the passage of time, the indigenous Chinese philosophy of Daoism, and the Tang poems and Song lyrics that express the unique beauty of Chinese literature. The "N" encompasses an array of cultural IPs including cultural heritage sites (e.g. ancient cities, towns, passes and roads), natural views (e.g. Funiu, Taihang, and Dabie mountains), national ethos (e.g. related to the builders of the Hongqi Canal, the old revolutionary base in the Dabie Mountains, Jiao Yulu, and Yu Gong), and lifestyles (e.g. Chinese festivals, delicious food, and crafts of the Central Plains).
To help people learn more about the province and further understand China, Henan has also launched 16 cultural routes on such themes as the origins of humankind, the Chinese civilization, and China, the rivalry for the control of the Central Plains, the stories about the ancient sages, tracing family roots through surnames, the earliest classical philosophy, the harnessing of the Yellow River, technological inventions, the four ancient capitals, and the Chinese kung fu. These will enable the visitors from all countries to experience the powerful cohesion of the Yellow River civilization amid historical changes and the current ethos and outlook of the Chinese nation.
行走河南·讀懂中國
2021年12月，河南省委十一屆二次全體（擴大）會議暨省委經濟工作會議提出，要塑造“行走河南、讀懂中國”品牌。
按照規劃部署，河南圍繞“行走河南·讀懂中國”品牌形象，實施中華文化超級IP工程，積極構建“4+8+N”中華文化超級IP矩陣。其中，4個全球著名文化IP包括以姓氏根親為代表的老家河南、以天下黃河為代表的大河文明、以華夏古都為代表的中國氣象、以太極少林為代表的中國功夫；8個國際知名文化IP包括探尋中國文字的甲骨文文化IP、彰顯華夏之光的仰韶文化IP、代表早期中國的二里頭文化IP、展示中國氣象的隋唐洛陽城文化IP、蘊含中華美學的宋文化IP、感知中國時間的二十四節氣文化IP、凝練東方智慧的道家思想文化IP、傳達中國意境的唐詩宋詞文化IP。此外，河南還將依托古城、古鎮、古關、古道等文化遺存，伏牛山、太行山、大別山等自然景觀，紅旗渠精神、大別山精神、焦裕祿精神、愚公移山精神等民族精神，中國節日、中原美食、中原手作等生活方式，培育若干（N個）全國一流文化IP。
同時，“行走河南·讀懂中國”品牌還推出了人類起源、文明起源、國家起源、逐鹿中原、追尋先賢、姓氏尋根、元典思想、治黃史詩、科技發明、四大古都、中國功夫等16條主題文化線路，將歷史文化與現代文明融入旅游經濟發展，吸引各國游客行走河南，讀懂歷史巨變中黃河文明的強大凝聚力，感受華夏民族煥然一新的精神風貌，共同向往人類文明進步的美好明天。
