Also in America, the film business means big business. This time, the Incredible Hulk and Mickey Mouse merge as Disney buys Marvel in the biggest media deal of the year. It's a deal worth 4-billion US dollars that adds iconic characters such as Iron Man, Spider-Man, and the Fantastic Four to its entertainment empire.

The Spectacular Spider-Mouse is just one of the Disney Marvel mashups that has appeared on the internet after Disney announced its plans to buy comic book creator Marvel.

At a time when the entertainment business is struggling to cope with big spending cutbacks by both consumers and advertisers, Disney strikes while the Iron Man is hot.

Gerry Gladston, owner of Midtown Comics said, "Marvel is one of the two greatest icons in the comic book industry, and they own roughly 50 percent of the greatest, best, iconic characters like Spiderman, the X-Men, the Fantastic Four, the Incredible Hulk and Daredevil. They also now own a wonderful new movie studio called Marvel Studios that raked in a lot of money with the Iron Man movie and the Hulk last year, and the prospects look fantastic."

Disney is also paying a substantial price in its largest acquisition since the 7.6-billion-dollar purchase of Pixar in 2006.