Top 10 most valuable luxury brands in the world
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China.org.cn, brandz.com, October 13, 2011
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Chanel
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| Chanel logo [tallulahdoll.com] |
Brand Value ($M): 6,823
Brand Value Change 2011 vs. 2010: 23%
Website: http://www-cn.chanel.com/fashion/8#8
Chanel entered e-commerce for the first time, although more for the sale of accessories than couture, because extending luxury credentials to the mass market risked diluting the exclusivity of the brand.
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