Louis Vuitton

 

Louis Vuitton logo [my-iguru.net]

Brand Value ($M): 24,312

Brand Value Change 2011 vs. 2010: 23%

Website: http://www.louisvuitton.com/

To attract a new generation of shoppers, Louis Vuitton launched a program to encourage young artists with publicity and financial support, while continuing to evoke its heritage in travel to preserve relationships with the brand's traditional following. Louis Vuitton remained the highest-valued luxury brand and increased in value by 23 percent. Louis Vuitton broadcast its London fashion show on YouTube, an indication of the industry effort to be more contemporary in both product and communication.