Top 100 global brands 2011
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E-mail China.org.cn, October 8, 2011
Mercedes-Benz 梅賽德斯-奔馳
Rank | 2010 Rank | Region/Country | Sector | Brand Value ($m) | Change in Brand Value |
12 | 12 | Germany | Automotive | 27,445 | 9% |
Mercedes-Benz firmly staked out its territory atop the premium automobile category with its new tagline, "The Best or Nothing," successfully tying its long heritage of excellence in engineering, performance, styling, and safety to its 125th birthday. Mercedes outranks all other automotive brands in terms of customer loyalty and satisfaction. With its new model rollout, Mercedes has responded to a market that is quickly evolving in favor of green technologies. Half of the product line is available with its BlueEfficiency package, and its Daimler "Car2Go" car-sharing mobility concept recently launched. Mercedes-Benz also continues to partner with Tesla on lithium-ion battery packs, and it received a 2010 German Sustainability Award for its Atego BlueTec Hybrid truck.
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