Samsung 三星

After establishing itself as the clear leader in flat panel televisions, Samsung continues to focus on mobile devices. Through a strong flagship brand strategy around Galaxy smartphones and tablet devices under the Android platform, Samsung hopes to counter competitors—though a preliminary injunction filed by Apple has, so far, resulted in Galaxy's ban in Germany. In other segments, such as digital appliances, digital imaging, IT solutions, B2B, and especially semiconductors, Samsung continues to deliver innovative and relevant solutions. It also invests heavily in its marketing capabilities to get the word out. Samsung has a high commitment to corporate citizenship and environmental initiatives, but this isn't broadly known by consumers, and that lack of awareness around its efforts may present a hurdle.