A visitor tries a pair of earphones at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2025. From intangible cultural heritage skills to technological trendy products, Chinese brands showcased its charm at the ongoing CICPE in Haikou, attracting the attention of many visitors. (Xinhua/Pu Xiaoxu)