Visitors look at products themed on Chinese movie "Ne Zha 2" at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 16, 2025. From intangible cultural heritage skills to technological trendy products, Chinese brands showcased its charm at the ongoing CICPE in Haikou, attracting the attention of many visitors. (Xinhua/Yang Guanyu)