Chinese people use the character bei prior to a verb to show a passive voice, and it was used by netizens to show the helplessness in front of false conclusions and fake media reports. For instance, zisha means "suicide" while "beizisha" means "be officially presumed to have committed suicide", and xiaokang means "fairly comfortable life" while "beixiaokang" means "be said to be living a fairly comfortable life".

Some of these words and expressions were even used in serious media reports. On Nov 10, People's Daily carried a front-page news story with the headline "Jiangsu geilivable cultural province". Although some netizens doubted the usage of the word, as "geilivable" was supposed to be an adjective rather than a verb, they hailed it as progress for the serious newspaper.

Wu Zhongmin, a professor at the Party School of the Central Committee of the Communist Party of China, saw the phenomenon of word creation as a natural response of young people to social issues.

"Cyber language is more vivid and it shortens the distances between people," he said.

At the announcement of the regulation by the General Administration of Press and Publication, netizens expressed their concern.

"The administration is totally 'ungeilivable'," said a netizen named laoda1713. "I know other netizens will shed tears with me... it is a good chance to enrich our language."

"Language is always developing," said a columnist, Wang Pei. "It needs to be updated to absorb foreign culture and folk wisdom."

But an unnamed official with the administration said that, in fact, many senior staff from news media who supported the regulation were worried that years later, the younger generation would forget how to use formal Chinese expressions.

The official also pointed out that the regulation was only for formal publications in Chinese language, and it only banned Chinglish words in the publication.

The author is a writer with Xinhua News Agency.