A brand new official website of the Beijing 2008 Olympic Games
was launched on Tuesday. The new site is based on a solid
foundation of quick Games-time turnaround making use of mature,
mainstream technology, an elegant color scheme and tasteful design,
and clear and simply organization for ease of use.
Since 2001, the official website of the Beijing 2008 Olympic
Games has undergone numerous facelifts, from the modest website
used solely for reporting news at the onset gradually evolving into
a comprehensive platform for news about the preparation for the
Games, society and sports news, as well as for interaction with web
users. The volume of official website visitors surpassed 1.3
million visitors the day the official mascots were released. The
changes in the official website of the Beijing 2008 reflects the
continual progress with the preparations for the Games.
The new official website combines insight from the multiple
discussions among various groups, including the design team for the
new website, professionals from the IOC, professionals from
internet project groups, and the contractor Sohu.com Inc. It fully
takes into consideration the browsing experience of visitors. From
a design angle, the new official website adheres to the Beijing
2008 image and look using green-blue and Chinese scholar tree green
as its main colors. The overall design has perfectly balanced,
aesthetically pleasing look, representing a green and humanistic
Olympics and possesses lasting representative Chinese
characteristics and essence. In terms of content design, the new
official website places more emphasis on the visitor's experience
as well as service functions. The organization of the website is
simple, with a more intuitive layout.
The new official website uses page code technology, various
media and mature technologies, giving users a whole new reading
experience, with a range of interactive products and newly added
service functions, thereby adding to the website's level of appeal
and service standards.
Currently, the official website of the Beijing 2008 Olympic
Games is offered in three languages -- Chinese, English, and
French. The specific requirements for language group were fully
considered in designing every part of the website, from column
placement to subject schemes.
"The site (new site) is going to be a more complete reflection
of what BOCOG has grown into." An expert expressed his optimism
about the brand new official website. "I congratulate the (design)
team on the work that's been done and know that this will be an
important next step to achieving the best Games-time website ever
because the entire world will be coming to visit, and I'm sure that
it will set every record for visitors to a website that's ever
happened during the Olympic Games."
(BOCOG June 12, 2007)