Emma Heming, the girlfriend of action star Bruce Willis, has been named as the new face of La Senza. (Source: chinadaily.com.cn/Agencies)

Bruce Willis is already a die hard fan, now girlfriend Emma Heming is putting her car-crash curves on show for all the world to see.

The model has just been named the new face of La Senza and stars in the lingerie firm's racy new ad campaign.

It's not the 29-year-old's first attempt at stardom - she has also made attempts at breaking into acting, with a blink-and-you'll-miss-it appearance in Entourage in 2006.