Frankfurt Book Fair opens with sebates on digital future

0 CommentsPrint E-mail Xinhua, October 6, 2010
Adjust font size:

Germany's Frankfurt book fair, the world's biggest book trade show, officially opened Tuesday night, offering a major marketplace for buying rights and licenses and a global forum on the future of books, when facing the overwhelming digital age.

In the opening speeches, German Foreign Minister Guido Westerwelle and Argentine President Cristina Kirchner, whose country is the Guest of Honor this year, shared thoughts on a hot topic among publishers, booksellers, writers and even ordinary readers -- the very relationship between printed and digital books.

"When I look around here, the pain crying about the current situation of books does not seem to match the reality. In my eyes, the troubled patient, the book, is just in the best of health," Westerwelle said.

"I dare to predict that electronic books will not replace printed ones, but will complement them. The book will outlive all those people who want to dig its grave," he added.

Kirchner echoed that "as long as the word exists as the most important element of communication, books and the word will never die."

Observers believed that crashes between traditional books and digital ones were exaggerated, as sales of e-books only accounted for 3 to 5 percent of total sales in the U.S. publishing market, one of the most developed in the world. In Germany, the rate is even below 1 percent.

Two weeks before the fair, German Publishers and Booksellers Association released a survey of 785 companies, saying that most business leaders believed that printed books and e-books could coexist peacefully and "highly complementary," as both of them have unique selling points in the nature.

However, more and more professionals have realized that reading is undergoing an unprecedented revolution. Digitization is not only changing the way we produce books, but also the entire supply chain of story-telling.

The Book fair, which is the 62nd edition this year, tried to use the initiative of "Frankfurt Sparks" as a bridge between cutting-edge digital technologies and high-quality contents, which consists of two platforms known as "Frankfurt Hot Spots" and "Frankfurt StroyDrive."

Players in creative industries, such as authors, publishers, film makers, electric-game designers and composers, are expected to provide new powers for telling good stories beyond the boundaries of exiting formats. Media-makers and opinion-formers will discuss new business models, a "cross-media marketing, through two days of conferences and six presentation areas in the exhibition," organizers said.

Juergen Boos, the fair's director, told reporters that 7,533 exhibitors from 111 nations and regions would come to the 2010 trade show, posting a three-percent increase over the last year.

However, in September, initial figures showed declining bookings, with about 6,930 exhibitors planning to come. Organizers said many exhibitors booked their seats at last minutes.

The fair is to run from Oct. 6 to 10. From Wednesday to Friday, it opens doors to professional visitors and will welcome the public from the weekend.

Print E-mail Bookmark and Share

Go to Forum >>0 Comments

No comments.

Add your comments...

  • User Name Required
  • Your Comment
  • Racist, abusive and off-topic comments may be removed by the moderator.
Send your storiesGet more from China.org.cnMobileRSSNewsletter
主站蜘蛛池模板: 欧洲精品码一区二区三区| 精品爆乳一区二区三区无码AV | 最近中文字幕完整国语视频 | 香蕉视频久久久| 国产熟睡乱子伦视频| 5g影院天天爽天天| 大肉大捧一进一出小视频| 一级做a爰性色毛片免费| 无码无套少妇毛多18pxxxx| 久久天天躁夜夜躁狠狠躁2020| 欧美videos另类极品| 亚洲妇熟xxxx妇色黄| 欧美视频网站在线观看| 人气排行fc2成影免费的| 精品人妻少妇一区二区| 古装一级淫片a免费播放口| 色综合天天综一个色天天综合网| 国产女人乱子对白AV片| 四虎免费影院ww4164h| 国产精品女上位在线观看| 337p日本欧洲亚洲大胆艺术| 在线欧美视频免费观看国产| taoju.tv| 日日婷婷夜日日天干| 久久国产精品二国产精品| 日韩美女片视频| 五月天亚洲婷婷| 极品馒头一线天粉嫩| 亚洲乱亚洲乱少妇无码| 欧美国产日韩另类| 亚洲国产精品综合久久网络| 欧美精品v国产精品v日韩精品 | 亚洲欧美色鬼久久综合| 毛片免费在线播放| 亚洲欧美日韩自偷自拍| 永久看日本大片免费35分钟| 人人澡人人澡人人看添欧美| 男人j桶女人p免费视频| 人妻无码一区二区三区免费| 特级黄色毛片在放| 亚洲色一区二区三区四区|