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NBA's Asian sensation Lin makes 'Linsanity' trademark

Xinhua, February 24, 2012

• Jeremy Lin (L) of New York Knicks controls the ball during the NBA game against Toronto Raptors at Air Canada Centre in Toronto, Canada, Feb. 14, 2012. Knicks won 90-87.

  NBA upstart Jeremy Lin has applied to the U.S. Patent and Trademark Office to trademark the term "Linsanity".

  According to the trademark regulators' website, Lin filed his application on February 13, a move that would give the rising NBA star sole rights to use the term on products.

  Lin's application indicates his interest in using the phrase on balls, toys, action figures, shirts and other clothing, shoes, caps, water bottles and bags.

  Earlier this month, the American-born-Chinese burst into the spotlight as an unlikely benchwarmer turned hero for New York Knicks.

  He helped the Knicks win seven games in a row, sparking a phenomenon dubbed "Linsanity" by New York media that turned into a global following.

  Lin, however, is not the only one to file the trademark of "Linsanity". There're seven applications that have been submitted to the U.S. trademark office.

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