Eighteen couples from across the world have decided to brave the freezing temperatures in Harbin, to say "I do" en-masse. It's an annual tradition at the Ice and Snow Festival, but what's the attraction of a winter wedding?

Making a commitment. Sub-zero temperatures didn't stop 18 couples from getting together to tie the knot. In fact, it made the event even more special.

Gao Xiaoyu, bride, said, "It was winter when we first met. The ice wedding gives us a chance to remember our first date."

With a giant snow sculpture as the backdrop, newly-weds step up to the stage to accept the blessings from relatives and friends.

Li Feng, groom, said, "I'm a vocal teacher. And my wife used to practice singing in her spare time. Similar interests put us together. Our friendship blossomed into romantic love."

Taking vows and swearing their love for one another, the excitement of the occasion is evident.

The local government-organized group wedding is one of the highlights of the ice and snow festival in Harbin. For the couples, marriage is a commitment to love and support each other. Doing it in a unique ice city makes the event one they will never forget.