Traditional Chinese medicine brand Beijing TongRenTang on Tuesday opened a branch in Dubai, the first of its kind in the Middle East region.

The new clinic, Beijing TongRenTang Gulf Co. Ltd, is situated in the Dubai Healthcare Center, with an in-house pharmacy and retail outlet offering more than 70 traditional Chinese medicinal products.

All the herbs in the clinic are 100 percent natural and certified by internationally recognized laboratories and approved by World Health Organization standards, said Ding Yongling, vice general manager of the Beijing-based China Beijing TongRenTang Group Co. Ltd.

The team of doctors, pharmacists and eminent physicians from the TongRenTang hold both Chinese and UAE physician's licenses and are accredited members of traditional Chinese medicine professional bodies such as the World Acupuncture Organization.

"Besides the UAE, we hope to expand our business and service to other Middle East countries in the future," Ding said.

The clinic will also join hands with Confucius institutes in Dubai and Abu Dhabi to hold forums and lectures to boost the brand awareness and impart the the culture of traditional Chinese medicine to people in the UAE and other gulf states, Ding said.

Established in 1699, Beijing TongRenTang is China's oldest and largest producer of traditional Chinese medicine. The company is engaged in manufacture, retail sales and medical services, operating about 1,500 stores in China and 56 stores overseas.