"Micro" has become one of the hottest words in China with the growing popularity of "microblogs" and "micronovels". Now "microfilms" have attracted some very famous directors and actors.

"Football Game" is the latest direction work of renowned Chinese actor and director Jiang Wen. It tells a divorced middle aged man who takes his estranged son to watch a football game. The five-minute microfilm is imbued with Jiang wen's artistic style and his perspective over the love between father and son.

Released in May, it's viewed 4 million times at www.tudou.com.

According to Chen Hanze, the director of the self-production department of tudou.com, usually the length of a microfilm is within 20 minutes.

Jiang Wen is not the only one who is testing the charm of microfilm. Celebrities like director Zhang Yimou, actor Jiang Wu, Zhou Xun and Karen Mok have all joined in the new trend.

Director Wubai stressed that microfilm is a new genre in the industry, which is short, entertaining and interactive. And a serious competition of the new art form has taken place among Chinese websites.