Starbucks is eyeing China's lucrative consumer market. It has picked Beijing as one of just four global locations in which to unveil its new, nameless logo.

A sign of the changing times. American coffee giant Starbucks is looking to boost its fortunes in China by choosing Beijing as one of the four sites where its unveiling its new, nameless logo.

John Culver is the president of the company's international division.

The firm currently has around has 400 stores on the mainland and 800 in the Greater-China region.