Romance is in the air as people marks Valentine's Day in China. Love birds looking to celebrate are being offered all kinds of treats by retailers and restaurant owners.

Roses are proving to be the number one necessity as bouquets are flying off the shelves at flower markets, despite a 10 percent price increase. Restaurants offering western cuisine are also seeing more diners. For something quirky,couples are splashing out at aquariums which are laying on special Valentine's Day services. And numbers are up for those taking the ultimate plunge this year, as marriage registration agencies across the country are experiencing a rush of applications.