Real name registration mentioned in the on-line trading regulations has triggered wide concerns among dealers. What impact will it have on the growing cyber business?

College student Wei runs a small on-line shop selling clothes and cosmetic products. She withholds her real identity online and her store was named randomly.

Wei, on-line dealer, said, "My name and postal address registered with Alipay are all real. But the names of the store and the owner are not."

Wei's store operates on a certain shopping site. She says buyers' distrust towards her is the biggest concern when on-line trading.

Wei said, "Buyers always have doubt about my credit and my products as my credit gauge is on a low level. I think the real name registration system will solve this problem because buyers can feel more assured when they know what my real name is.

The real name registration may ease buyers' doubts about dealers. But another question emerges: will fees be charged after applying for real name registration?

Zhou, on-line dealer, said, "If there is not any fee involved, it doesn't make any difference. And it's certainly better as it will improve our credit gauge."

Currently, the country's major e-commerce platforms have already required large-sized stores to register under their real names. But how to apply that standard on individual dealers remains a question.

Professor Lv Benfu, an experienced researcher of e-commerce, said he agreed with real name registration. But he worries it will make the market difficult to enter and affect college students' employment.

Prof. Lv Enfu, Chinese Academy of Sciences, said, "I suggest the bureau adopt a rating system. Dealers with annual trade volume over 200 thousand yuan are made to register under real names and pay taxes. But those under 50 thousand can be left alone."

Statistics show in 2009 the number of on-line traders reached 100 million, growing by about 46 percent from the previous year. Meanwhile, the scale of overall online trading climbed to 25 billion yuan, doubling the figure in 2008.