Automakers are showing off the economical value and environmental benefits of their new vehicles at the New York International Auto Show. The show comes during bleak time for the industry. Last week, automakers reported a 37 percent decline in March US sales.

The BMW X6-M is unveiled at the 2009 New York International Auto Show Wednesday, April 8, 2009. [Richard Drew/AP Photo]

Chrysler has unveiled a new luxury Jeep Grand Cherokee that promises 11 percent better fuel efficiency over previous models.

Chrysler Vice Chairman Jim Press optimistically says the automaker is doing everything possible to stay in business.

Jim Press, vice chairman of Chrysler LLC, said, "Right now here at Chrysler it's business as usual. That means that we continue to be focused on our customers and our dealers, listening to what they have to say and working hard to earn their confidence and trust for the future,"

General Motors has introduced its new gas-sipping crossover SUV, the GMC Terrain. It's a sport utility vehicle which will get an estimated 7.8 liters per 100 kilometers on the highway.

Troubled GM says its presence is more toned down this year than in the past.