Huang Yanrong, vice governor of Sichuan, said, "Through our presence at the expo, we would like to convey the message that Sichuan is still a beautiful place despite the devastating earthquake. We welcome tourists from all over the world and hope they will enjoy the mesmerizing natural scenery of Sichuan."

During the Berlin Expo, Sichuan's tourism authorities will hold a promotional event called "The Night of Sichuan". More than sixty major travel agencies and media organizations will participate in the event.