It's a toy lovers playground at the ExCel exhibition center in London as the 2009 Toy Fair gets underway. Over the next three days thousands of toys, games and hobbies will be showcased to more than nine thousand industry professionals. This year's most wanted toy is almost certainly going to be robotic - and the cuddlier the better.

It's a toy lovers playground at the ExCel exhibition center in London as the 2009 Toy Fair gets underway.

Singing, dancing, cuddly and robotic. That's the buzz at this year's London Toy Fair. From classic toys to the very latest fad there is something to suit every child - and lots of adults too - at the annual showcase for the British toy industry.