Barbie fans lined up to sign up for VIP cards and Barbie passports. With these items fans will receive discounts, promotion information, and gifts.

24-year-old, Guo Jingyi, has just signed up for her VIP card. And she is excited as she just received her first Barbie doll last year from her mother as a birthday present.

But the massive 3-500-square-meter-store opening comes as the global economy is in crisis.