Israelis walking on the streets of Tel-Aviv have recently found themselves bumping into pink styrofoam sheep in squares and parks across the city.
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The sheep will be moved three times a day to different locations, to try to cover most of the city over the next 10 days.
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The 50 pink sheep are part of a 10-day campaign to boost the spirits of Tel-Aviv residents and promote positivity.
Organizers of the "optimisheep" campaign say their flock of styrofoam sheep is simply meant to a smile to people's faces.
