Aside from its enormity, there are other highlights that should keep the punters coming in the door. Starting off on the first floor, consumers are met with an impressive range of footwear and menswear products. It's also home to the mi coach core skills interactive area, where you can test your reflexes, speed and flexibility at the hi-tech terminals, get a printout of your progress, then get a personally tailored training plan through the website.
There's also a T-shirt printing terminal where you can have your name (in English) and number printed on the back of your favorite shirt in around 20 minutes. Up on the second floor, there's a veritable bonanza of Olympic-branded adidas shirts, and more menswear options from the casual and performance lines.
The kids clothing, and kids interactive area can also to be found on the second floor. Level three showcases the extensive range of products for women. The Stella McCartney collection is available here, along with more clothing and accessories for women. The rather stylish Y-3 boutique is also located on the third floor, with some superb gold boots on display.
Moving up to the fourth floor you'll find the Originals street wear collection, which is inspired by adidas' sporting heritage. Missy Elliot's "respect me" range will appeal to hip hop girlz, while the Originals Denim by Diesel jeans (from RMB 2,000) will appeal to just about anyone.
You're also able to design your own custom sneakers here, should none of the shoes downstairs take your fancy. There's a juice bar tucked in the corner if you wish to recharge your batteries after an exhaustive shopping spree.
Last, but certainly not least, there is a half-court basketball court located up on the rooftop, which not only affords the opportunity to show off your skills, but also features a stunning view of the Village development itself.
Adidas Brand Center
Open: Daily 10am-10pm.
Address: Bldg 11, South Area, Sanlitun Village, 19 Gongti Beilu, Chaoyang District.
(China Daily/thebeijinger.com July 22, 2008)