At a press conference on August 11, Tsingtao Brewery announced its new internationalization strategy of exploring new markets in Belt and Road countries while consolidating its traditional overseas markets.

So far, the company’s products have been sold to 100 countries.

100 consumers selected from across the globe as the company’s spokespersons also debuted on the same occasion.

The company launched the initiative to select global spokespersons in June, asking its worldwide consumers to share their stories with the company’s products on social media platforms. The initiative attracted widespread global participation.