Coke to maintain China growth fizz

By Wang Yu
0 CommentsPrint E-mail China Daily, September 14, 2010
Adjust font size:

Coke to maintain China growth fizz
Children pose in the Coca-Cola pavilion at the World Expo in Shanghai. The beverage maker said it will invest $2 billion in China in the next three years.

Coca-Cola's $2-billion China expansion plan is right on track with two more new facilities in the pipeline this year, a senior executive of the global beverage maker told China Daily on Monday.

"Everything is well on track. We opened three plants last year, with two new ones coming this year," said Glenn Jordan, president of Coca-Cola Pacific Group.

The company broke ground for its biggest plant in the country in Louhe, Henan province, this year. The investment for the biggest bottling plant of Coca-Cola is about 900 million yuan ($132 million).

Coca-Cola will also open a new bottling plant in the Inner Mongolia autonomous region this year, with investment touching 100 million yuan.

In the wake of the global financial crisis, the beverage giant announced an ambitious investment plan last year, pledging to pour in $2 billion over the next three years to cement its footprint in China.

The bold plan is part of Coca-Cola's long-term development strategy, with the investment going to production facilities, sales and market infrastructure, research and development, marketing and people development, all of which are keys to the continued success of its China expansion.

Behind the bold expansion plan is Coca-Cola's confidence in and commitment to the Chinese market, Jordan said.

In his eyes, golden business opportunities will stem from the huge and promising Chinese market because of the nation's rapid urbanization and its thriving middle class.

"China will eventually become our single largest market perhaps by 2020," said Jordan.

"The rapid growth of (the) middle class and urbanization in China, the economic growth of the country, and lifestyle changes to a faster pace, will lead to a higher demand for ready-to-drink beverages," Jordan added.

Last year, Coca-Cola opened three new plants in China, with the total investment surpassing 1 billion yuan.

With bottling partners, Coca-Cola now operates 39 plants in China.

Jordan said that to tap market potential, Coca-Cola would broaden product offerings thorough innovation.

Roughly one-third of the company's investment will go to innovation and research and development.

In March 2009, Coca-Cola opened its $90 million Innovation and Technology Center in Shanghai.

The technology center and three bottling plants are expected to create at least 8,000 direct new jobs.

Energy efficiency and environmental protection are also top priorities on Coca-Cola's agenda. The firm has done a lot to figure out ways to conserve energy and water.

Jordan stressed that Coca Cola attaches great importance to energy and water conservation throughout the value chain from sourcing to transport to packaging and product manufacturing.

 

Print E-mail Bookmark and Share

Go to Forum >>0 Comments

No comments.

Add your comments...

  • User Name Required
  • Your Comment
  • Racist, abusive and off-topic comments may be removed by the moderator.
Send your storiesGet more from China.org.cnMobileRSSNewsletter
主站蜘蛛池模板: 美女隐私免费视频看| 亚洲va中文字幕无码| 欧美在线色视频| 在线播放国产一区二区三区| 一道本不卡视频| 无码精品一区二区三区在线| 久久精品国产2020观看福利| 欧产日产国产精品| 亚洲国产精品一区二区成人片国内 | 日本精品一区二区三区在线视频一| 亚洲人成人一区二区三区| 毛片在线观看网站| 交换韩国伦理片| 男朋友吃我的妹妹怎么办呢| 国产成人无码AV一区二区| 奇米影视777色| 国产青榴视频在线观看| 99在线观看精品视频| 天海翼被施爆两个小时| 一女多男在疯狂伦交在线观看| 成人毛片在线观看| 亚洲jjzzjjzz在线观看| 欧美性猛交XXXX富婆| 亚洲欧美中文字幕专区| 毛片在线高清免费观看| 亚洲精品无码国产| 浮力影院第一页| 人人干人人干人人干| 爱搞视频首页在线| 亚洲色偷偷偷综合网| 爱情岛亚洲论坛福利站| 人人鲁人人莫人人爱精品| 琪琪色在线播放| 人妻av无码专区| 狠狠色丁香久久婷婷综合五月| 国产三级中文字幕| 被公侵犯肉体的中文字幕| 国产乱人伦无无码视频试看| 蜜桃视频一区二区三区在线观看| 国产亚洲精品美女久久久| 萌白酱福利视频|