The China Outbound Travel & Tourism Market 2024 occurred between Oct 16 and 18 at the National Agricultural Exhibition Center in Beijing.

The event gathered 220 exhibitors from 52 countries and regions worldwide, including tourism bureaus, consulates and travel agencies. It is estimated that about 3,000 Chinese travel agents and trade buyers from outbound tour operators attended.

Over 40 tourism experts and insiders from Chinese tourism operators, bureaus, online platforms and digital marketing shared insightful views regarding China's outbound tourism sector.

Exhibitors showcased various products, such as car rentals, themed tours, adventures, ecotourism and cultural experiences.

Dai Bin, president of the China Tourism Academy, said in a speech that data show that China's outbound tourism is returning to normal and entering a new period of growth. Flights to East Asia and Southeast Asia make up 76 percent of China's international flights. There is also a significant increase in travel to countries involved with the Belt and Road Initiative, constituting 60 percent of international flights.