Web celebrity Liu Wenwen shares her snorkeling experience in Indonesia with followers.

She's got a lot of topics to talk about and would combine advertisements such as for digital products with her chat.

"The schedule is often tight, from morning to night. On our way to the next scenic spot, we are busy editing the pictures and writing down our feelings as we have to update social media in real time," she says.

They often burn the midnight oil to process the photos taken in daytime and tackle some trifling tasks.

Once she only slept two hours due to flight delays, and still joined the next day's itinerary with plenty of energy.

When she comes back to Beijing, she writes an informative travel note including her views about the local culture and society.

"It's a competitive profession with great pressure. It's always essential to improve yourself and make good content," she says. She only rests about four or five days a month.

She recently finished a three-month study of English in Los Angeles and is planning to improve her photography and video-editing skills.

Many fans are university students who are curious about her job, and she is planning to offer guidance to those who are interested in choosing the profession.

"I tell them being an influencer is not just about indulging in food and pleasure-seeking. No pain, no gain. But if you really want to do it, you need to improve some basic skills such as photography," she says.