China's top tourism authority will help the country's Tibet Autonomous Region to become a a major world travel destination.

According to a cooperative agreement signed Wednesday between the National Tourism Administration (NTA) and the government of Tibet, the NTA will expand assistance to Tibet and help the region further open up its tourism market.

The NTA will promote the opening of direct flights to Tibet's capital city Lhasa from the other provincial capitals in the country and some overseas cities, according to the agreement.

The NTA will also support brand-building in Tibet's tourist industry and carry out promotional tourism campaigns.