The Weifang World Kite Museum is the largest kite museum in the world, which covers an area of 8,100 square meters. In front features a giant bird with its wings outstretched. The roof is made up of peacock-colored glazed tiles, like a dragon playing in the sky. The design is unique in China.

The kite museum collects and displays many valuable kites and relevant cultural materials, including about 1,000 valuable kites, 300 pieces full of authentic kite culture materials, pictures, writings, paintings and replicas, reflecting the special style, fine and delicate craftsmanship, vivid shapes, and selective subjects. And it also introduces kites from foreign countries.

There is also a series of showrooms for calligraphy, paintings, folklore, rare stones, handicrafts and quality china ware made in Jingdezhen that are displayed in the museum, which represent Chinese culture and art.