# A minimalist lifestyle

The past two years have seen young Chinese consumers reflect more on consumerism and adopt a more rational approach to consumption. They tend to make more prudent consumption decisions, giving up unused items and liberating themselves from excessive material desires in search of simpler lives. 

Posts related "a minimalist lifestyle" in 2022 on Xiaohongshu increased by 242% year on year. Many young people are now averse to excessive marketing of skincare products and are buying fewer clothes to maximize their utility rate.