Li Yanhong & family  李彥宏家族

Company: Baidu 百度

Shares: 16.1%

Wealth: 53.6 billion yuan (US$8.3 billion)

Founded in 2000, Baidu is the largest search engine in China and the largest Chinese-language search engine in the world. The company was listed on the Nasdaq in August 2005 at US$27 a share.

Baidu offers a variety of services to locate information, products and services using Chinese-language search terms. Its services include Baidu Map, Baidu Music, Baidu Post Bar, Baidu Knows, Baidu Space, Baidu Encyclopedia and Baidu Search Ranking, etc. In addition to providing search service for Internet users, Baidu also offers an effective platform for businesses to reach potential customers.