UEFA took another step forward to reach soccer fans around the
world by launching a Chinese version of uefa.com yesterday.
The website is produced by UEFA Media Technologies in
partnership with Sina.com, the biggest portal on the Chinese market
and one of the biggest websites globally.
This move brings top European football closer to Chinese
football fans not only in China, but also around the globe, and
addresses the growing demand and popularity of football in
Asia.
Together with English, French, German, Spanish, Italian,
Portuguese, Russian, Japanese and Korean languages, Chinese
Mandarin is the tenth language available on uefa.com, which has now
achieved a position as the football website with the widest reach
on the market. Football fans will find a wealth of information
about key UEFA competitions such as the UEFA Champions League, UEFA
Cup and UEFA EURO 2008, as well as exclusive pay-per-view video
highlights.
"This is a major step forward in our efforts to bring the
passion of European football to the football fans around the world.
With Sina, we have found a partner that can help us bring our
vision of the world's biggest game to the world's biggest
audience", said Alexandre Fourtoy, CEO of UEFA Media Technologies
SA.
Cao Guowei, President and CEO of Sina Corporation added: "It is
a great honour to be working together with uefa.com on the
Chinese-version project. Sina.com has been dedicated to promoting
European football within China, and to the worldwide Chinese
community for a long time.
"Now, uefa.com is launching its Chinese-language site, and we
are delighted to see that our capabilities and position as a
leading force in the marketplace have already been recognized by
European football's governing body through this partnership. We
also believe that the Chinese-language website will achieve great
success thanks to the hard work put in by both uefa.com and
Sina.com."
(China Daily May 23, 2007)