The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) selected its first Taiwanese-funded sponsor in announcing that President Enterprises (China) Investment Co., Ltd. was chosen as the Noodles Sponsor for the Beijing 2008 Olympic Games.

As an official sponsor of the Beijing 2008 Olympic Games, President Enterprises will provide funds and noodle products to the Beijing 2008 Olympic Games, Paralympic Games, BOCOG, Chinese Olympic Committee and Chinese Olympic Teams to compete in Beijing 2008 Olympic Games. In return, President Enterprises has the right to use the Beijing 2008 Olympic Games symbol for promotional purposes and to participate in BOCOG activities.

"President Enterprises is a famous Chinese noodle brand. We welcome President Enterprises to join the elite group of sponsors of the Beijing 2008 Olympic Games. We believe that, with its extensive social impact and high-quality products, President Enterprises will be able to meet the expectations and demands of the Beijing 2008 Olympic Games," said Wang Wei, BOCOG executive vice president.

Lin Wuchung, general manager of President Enterprises stated: "The corporate culture of President Enterprises is in line with the Olympic spirit of 'faster, higher and stronger.' We are greatly honored that President Enterprises has been chosen as the Noodles Sponsor of the 2008 Olympic Games. While establishing a better brand image through the unique Olympic marketing platform, President Enterprises will also strive to promote BOCOG's three concepts of 'Green Olympics, Hi-tech Olympics and People's Olympics'."

(China Daily September 15, 2006)