Chinese Basketball Association signed on Monday Infront Sports & Media for the promotion of the Chinese men's and women's basketball national teams.
The Swiss company will have the right to hold exhibition games and to promote campaigns involving both teams and members of the national squads for the next three years until the end of 2008.
For the preparation of the 2008 Beijing Olympics, the Infront will organize world top basketball teams for warmups and introduce new international championships for the Chinese national teams.
A team of top sports physicians, physical therapists, psychologists and nutritionists will be set up to consult and train the national teams, local coaches and experts.
The Infornt took in the National Basketball Association (NBA) of America and some other candidates under an undisclosed amount of money to win the right of the promotion.
(Xinhua News Agency February 14, 2006)
