New York Knicks' guard Jeremy Lin (17) and Los Angeles Lakers' guard Kobe Bryant (24) pause as a foul is shot in the third quarter of their NBA basketball game at Madison Square Garden in New York February 10, 2012. [Photo/Agencies]

Jeremy Lin is making the New York Knicks must-see TV in Asia.

The NBA says on Thursday its Asian TV partners have added Knicks games to their broadcast schedules following the emergence of Lin, the first American-Chinese NBA player.

Sina in Chinese mainland will show Friday's game against the Los Angeles Lakers, while stations in Taiwan will televise five Knicks games this month. ESPN Philippines also added the Feb 17 New Orleans Hornets game in New York.

Lin, an undrafted guard from Harvard University, has led the Knicks to three straight wins, scoring more than 20 points in each game.

Ironically, his performances are missed by many in New York. A dispute between Time Warner Cable and MSG Network is keeping the Knicks off that system.

MSG Network said its ratings are up 36 percent over its season average in the two games since Lin moved into the starting lineup on Monday.