LeBron James is getting into the soccer business, aligning with the owners of the Boston Red Sox.

Fenway Sports Group, which also owns baseball's Boston Red Sox, has struck an agreement with James's sports-marketing firm, LRMR Branding & Marketing, to be the representative for the Miami Heat player around the world. In return James will become a minority owner in Liverpool.

He said he was "excited to be affiliated with this incredible organisation" and looked forward to donning a red shirt and visiting Anfield.

Terms of the deal have not been disclosed but Fenway is expected to earn a small commission on deals it does on James's behalf. The 26-year-old is one of the richest sportsmen in the world, earning $15.8m (￡9.7m) from the Miami Heat and an estimated $30m a year from endorsements with companies including McDonald's, Nike, Bubbilicious and Coca-Cola.