A chef makes Guifaxiang 18th Street Mahua, a traditional fried dough twist, at Tianjin Pavilion at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 14, 2025. The craft of making Guifaxiang 18th Street Mahua is recognized as a national intangible cultural heritage. With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors. (Xinhua/Guo Cheng)