Visitors enjoy a scent-enhanced movie at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 13, 2025. The 5th CICPE runs from April 13 to 18 in south China's island province of Hainan. As China's only national-level exhibition focused on consumer goods, this year's edition emphasizes innovation and global collaboration. The expo has drawn the participation of over 4,100 brands from over 70 countries and regions. (Xinhua/Guo Cheng)