Editor's note:

The upcoming 2023 China International Fair for Trade in Services (CIFTIS) will feature an exhibition on China's time-honored brands, offering a unique opportunity for visitors to experience the innovative development of these brands. 

The exhibition, covering an area of 4,500 square meters, has attracted around 60 companies of time-honored brands, including the traditional soft drink brand Beibingyang (Arctic Ocean), and Tong He Ju, one of the oldest Shandong restaurants in Beijing.

China's time-honored brands span various industries, from food and retail to pharmaceuticals and brewing. Not only do these brands offer some of the country's finest products, but they also provide a captivating window into Chinese culture due to their rich history.

In recent years, more traditional brands have been keeping abreast of modern advancements and trends while preserving their cherished legacies. They have developed creative cultural products in collaboration with relevant institutions, held cultural experience activities, and provided customized services. 

Let us get a glimpse of what these remarkable brands have prepared for the 2023 CIFITS.

The mascot of time-honored soft drink brand Beibingyang (Arctic Ocean) in Daxing district of Beijing, Aug. 23, 2023. The mascot is a friendly polar bear named Bingbing Xiong (Ice Bear), and it has become a widely recognized symbol for the brand not only on bottles and cans but also on a range of cultural creative products associated with the brand. [Photo by Cui Can/China.org.cn]