Jiang Jinchun (R) and his mother Li Chang'e demonstrates the making of local cuisine via live-streaming in Zaotian Village of Shangrao, east China's Jiangxi Province, July 2, 2020. Jiang Jinchun has been helping fellow villagers promote agricultural products via live-streaming since 2016. As he has gained some popularity online, he teamed up with his wife and mother to showcase local scenery and cuisine to his audience while promoting produce. (Xinhua/Zhou Mi)