A woman shows a poster of Iran's former nuclear negotiator Hassan Rouhani to celebrate his victory at the presidential election on a street in Tehran, Iran, June 15, 2013. [Xinhua photo]

Iranian voters have chosen Hassan Rouhani as their new president in the just concluded election Saturday, in which he won 50.7 percent of the votes, far ahead of his five rivals, showing their strong desire for changes for the country.

The president-elect won 18,613,329 votes out of 36,704,156, Iran's Minister of Interior Affairs Mostafa Mohammad-Najjar announced Saturday night. Hardline conservatives lagged far behind with their top contender Tehran mayor Mohammad Baqer Qalibaf garnering only 16.58 percent of the votes.

Hardliners had been perceived to boast great advantages against the moderate till just days before the election. But Rouhani jumpstarted his chances by raising the banner of reform during the final stage of his campaign, which echoed Iranians' ardent desire for change.

Rouhani's landslide win stemmed from a large turnout of voters who saw him as the best choice to translate their hopes into real changes in Iran's domestic and foreign policies, analysts said.

Touting "flourishing economy, pragmatic politics and dynamic culture" as three pillars in managing the country, Rouhani succeeded in capturing the desires of the Iranian people for the future and fate of their country.

Rouhani has promised to form a government of "wisdom and hope" and draw up a blueprint on civil rights. "He will bring great changes to the future of our country, both domestically and internationally, especially in Iran's economic development, foreign policy and nuclear issue," Sadeq Zibakalam, professor of Tehran University, told Xinhua in an interview on Saturday.

Promise changes

Rouhani is elected at a time when people can no longer tolerate the status quo in Iran, especially when the country's economy was hit hard by Western sanctions, Zibakalam said.

With an inflation rate of over 31 percent and an unemployment rate of more than 20 percent, Iranian people found it increasingly difficult to make both ends meet.

"The apartment rent prices went up threefold, housing prices almost tripled in the past year. We cannot afford just to live any longer," said Amir Jalfarzadeh, a middle-class resident in Tehran.

To ease the impact of Western sanctions on Iran's economy, Rouhani has pledged to improve relations with the international community.

"I would promote constructive interactions with the world," Rouhani told his supporters in one of his campaign events, emphasizing Iran should cooperate with other countries on the basis of rationality and wisdom.

Rouhani's intention to mend ties with Western countries played a key role in his success. "By improving relations with the West, we ordinary people see promising future and our lives will get better," Jalfarzadeh said.

Rouhani is also considered the most likely candidate to bring change to Iran's nuclear deadlock with world powers. In 2003, when Rouhani was top nuclear negotiator under former President Mohammad Khatami's rule, Iran agreed to suspend its controversial enrichment of uranium.

Rouhani has pledged to return the nuclear issue from the UN Security Council to the International Atomic Energy Agency (IAEA), saying Iran's nuclear program is peaceful and should be settled with the IAEA.

In addition, Rouhani has also promised to promote political and civil rights in the country. "I'm obliged to defend people's rights to freedom of speech, participation in parties and preservation of their ethnicity," he said.