New technologies will be used in the broadcasting of the Beijing
2008 Olympic Games with broadcasters able to produce high
definition signals for the Games, Manolo Romero, general manager of
the Beijing Olympic Broadcasting Co, Ltd (BOB), said on Friday.
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"In every Games, new technology is used, because today
technology is going much faster than 20 or 30 years ago," he said
on the sidelines of the 2007 World Broadcasters Briefing for the
Beijing Games.
"For example for the Beijing Games, the production will be high
definition, so we have to have cameras that are adapted to high
definition. These would be used for the first time in Beijing."
He also noted that, for the first time, there will be services
for new media.
"We will cover the Games for the Internet and mobile telephones.
That is completely new," said Romero. "We have to adopt technology
to be able to better serve the needs of these broadcasters. For
example, we will have very powerful video servers that will allow
all broadcasters to do very fast and very accurate editing of the
productions we would do for the Games."
As the host broadcaster of the 2008 Olympic and Paralympic
Games, BOB will provide International Television and Radio (ITVR)
Signals for broadcasters across the world, and plan, design,
install, construct and operate the National Broadcast Center and
the necessary broadcast facilities at other venues, and provide
related services for rights-holding broadcasters during the Beijing
Games.
For the first time, some Chinese TV stations, including China
Central Television (CCTV) and Beijing TV station, will join the
production of Olympic broadcasts.
"The changes that CCTV and other broadcasters have undergone in
China in 20 years are amazing," said Romero, who got to know
Chinese TV stations in 1986 at a seminar hosted by CCTV. "The
quality (of Chinese TV stations) is comparable to any place in
other parts of the world. People working in television and radio
are eager not only to learn but also to innovate and to look for
new ways of working.
"The CCTV crews we used at the 2004 Athens Games really did
their homework and I believe we will see the same thing in Beijing.
We are very pleased and if we can, we will use them in the future
too."
Joining Olympic broadcasting is also considered an impetus for
China's TV industry.
"Taking part in Olympic broadcasting could help greatly in the
development of China's capability of TV production," said Ma Guoli,
chief operation officer of BOB and former sports director of
CCTV.
"Chinese spectators will really benefit from it after 2008."
(China Daily September 29, 2007)