China's CCTV5, the country's main sport channel, will become a
24-hour Olympics channel from January 1st, 2008, China Central
Television (CCTV) President, Zhao Huayong has said.
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Zhao said preparation works including promotion, technical
upgrades, logistics, multimedia and marketing has almost finished
for the CCTV5 Olympic reporting group.
The 2008 Beijing Olympic Games will open in August 8th and close
on August 24th. During the 17 days of competition, 2500 hours of
sport programs will air. That is 1,000 more hours of broadcasting
than during the 2004 Athens Olympics.
Other CCTV channels and digital TV channels will cooperate with
CCTV5 to provide a colorful sport broadcast to the world.
(CRI July 19, 2007)