The festival is held in August every year (in 2006, from August
12-27th). The event is a raucous celebration of Qingdao's brewing
heritage.
During the daytime, there are official ceremonies that celebrate
Qingdao's heritage as well as carnival type rides, food and
games.
In the evening, the event really picks up as crowds flock to
huge tents set up by each beer company with a presence in China.
One can sit down and order beer or snacks and watch (or participate
in) various performances such as karaoke, concerts, auctions, or
comedy.
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(China.org.cn)
