China's leading web portal Sohu has opened a channel to bring
college students' attention to the Olympic Games.
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Based on the 28 Olympic sports, the website has designed a
number of delightful games entitled "Mini Olympics". Anyone who
registers with http://2008.sohu.com/campus can take part in the
games and interact through blogs.and other platforms.
The website also provides the students, numbering up to 20
million, an opportunity to make flash creations. Classified in the
drama and cartoon categories, the creations may display such themes
as Olympic charitable campaigns, host and co-host cities, messages
to the Olympics, the Olympics and my campus, and so on. From now
on, subscribers can upload their creations, which will go through
appraisal of experts. The authors of the final 20 entries will
compete at the CCTV representation hall to produce the top winner,
who will be awarded a prize of 100,000 yuan.
Under the auspices of the Media and Communications Department of
the Beijing Organizing Committee for the Games of the XXIX Olympiad
(BOCOG), the campaign was co-sponsored by the Education Ministry,
General Administration of Sport, and Sohu Company, internet content
services sponsor of the Beijing Olympic Games.
"We run this campaign to integrate the wisdom and passion of the
students into the preparatory work for the upcoming Olympics and
inspire more people to spread the Olympic spirit," said Chen
Luming, vice president of Sohu at the launching ceremony at the
Great Hall of the People on Tuesday.
(BOCOG May 30, 2007)
