"To make more customers get access to Olympics, we will attach
attention to from now on medium- and low-cost Olympic products in
the market, "an officer said a few days ahead of 500 days to
Beijing Games.
Kites and perfume satchels.
"For instance, the average price of an Olympic T-shirt of
popular style and with the countdown logo won't exceed 58 yuan,
almost 20 yuan less than the previously similar category", Tang
Yonghong, Licensing Division chief of BOCOG Marketing Department
gives an example.
As the official promise, in the run-up to Olympic Games, Beijing
2008 Licensing Program was trying to ensure the proportion of
Olympic products sold at a price advantageous to the buyers.
?
Chopsticks with Fuwa images.
However, some considered the low-cost promotion would effect in
quality of Olympic merchandises, which raised doubts of whether it
can guarantee the products.
Tang denied such concerns.
"To lower the price didn't indicate to lower the quality
accordingly", he stressed.
Action-styled Fuwa dolls.
Early this month, BOCOG has announced to unveiled new licensed
products into the market under the 500-day countdown theme on March
24, when the newly-designed mascot Fuwa adornments, commemorative
badges that limited to 10,000 and global first set of Olympic
spherical puzzle granted world patent will make their full
debut.
Spherical badge set.
In the future stage of the Olympic licensing Program, there will
have issued more countdown-themed Olympic products on 400 days,
one-year, and 100 days, according to BOCOG's marking plan.
Fuwa Jewelleries.
(China Daily March 21, 2007)
