Many Chinese online business-to-consumer retailers sell LV, Gucci, Coach and Prada products on their platforms and the online prices are lower than in traditional stores, the Chengdu Evening Post reported.

Louis Vuitton China said the company has not authorized any website such as 360buy.com to sell LV products online in China and the company only invites customers to buy products in offline stores.

However, Armani, Gucci, Coach and Prada also claim that they have not authorized any website to sell their products online in China.

A PR- staff member from a luxury brand company told the reporter: "Big brands are sold directly, and there is no secondary retailer. If the products sold online are genuine, e-commerce companies may only get the products from outlets abroad."

(China.org.cn March 14, 2012)

《成都晚報》報道，路易威登、古奇、寇馳、普拉達等奢侈品在國內多家B2C網站上都有銷售，且價格均比原品牌實體店便宜。

路易威登中國區相關人士表示，在中國境內，路易威登只會邀請顧客去直營專賣店選購商品，沒有授權包括京東商城在內的任何形式的網購渠道。

而阿瑪尼、古奇、寇馳、普拉達等品牌也相繼證實，從未授權國內任何網站銷售其商品。

一個奢侈品廠家的公關人員說：“大品牌都是直接售賣，沒有二級經銷商。假如貨是真的，唯一可能就是電商網站直接從國外購買過季商品。”