There are 140 million people who were born in the 1990s in China, accounting for 11.7 percent of the population, the China Youth Daily reported.

The post-90s "computer mouse generation" had a modern, secure environment to grow up in and enjoyed the most advanced technology in human history. This group currently makes up the largest percentage of online users in China.

Horizon Research Consultancy Group recently released a research report on the group value and consumption behavior of the post-90s generation. The researchers found that the generation is more individualistic.

"Success" means "a happy family" and second "a great career" for the mouse generation, the study showed.

Post-90s generation consumers made many consumption decisions themselves. For example, 84.3 percent insist on buying their clothes themselves.

(China.org.cn December 7, 2011)

據(jù)《中國(guó)青年報(bào)》報(bào)道，中國(guó)目前有1.4億人生于1990年代，占總?cè)丝诘?1.7%。

這些“90后”被稱作“鼠標(biāo)一代”，他們?cè)谝粋€(gè)現(xiàn)代、安全的環(huán)境中長(zhǎng)大，享受著人類(lèi)歷史上最先進(jìn)的技術(shù)，他們是中國(guó)最大的網(wǎng)民群體。

日前，零點(diǎn)研究咨詢集團(tuán)發(fā)布了一項(xiàng)對(duì)“90后”群體價(jià)值觀和消費(fèi)行為的研究報(bào)告。研究發(fā)現(xiàn)，“90后”更加強(qiáng)調(diào)個(gè)體。

他們認(rèn)為，成功的標(biāo)志首先在于“家庭幸福”，其次是“事業(yè)有成”。

他們有著高度的消費(fèi)決策權(quán)，比如84.3%的人堅(jiān)持認(rèn)為，買(mǎi)什么衣服要自己決定。