There are 140 million people who were born in the 1990s in China, accounting for 11.7 percent of the population, the China Youth Daily reported.

The post-90s "computer mouse generation" had a modern, secure environment to grow up in and enjoyed the most advanced technology in human history. This group currently makes up the largest percentage of online users in China.

Horizon Research Consultancy Group recently released a research report on the group value and consumption behavior of the post-90s generation. The researchers found that the generation is more individualistic.

"Success" means "a happy family" and second "a great career" for the mouse generation, the study showed.

Post-90s generation consumers made many consumption decisions themselves. For example, 84.3 percent insist on buying their clothes themselves.

(China.org.cn December 7, 2011)

據《中國青年報》報道，中國目前有1.4億人生于1990年代，占總人口的11.7%。

這些“90后”被稱作“鼠標一代”，他們在一個現代、安全的環境中長大，享受著人類歷史上最先進的技術，他們是中國最大的網民群體。

日前，零點研究咨詢集團發布了一項對“90后”群體價值觀和消費行為的研究報告。研究發現，“90后”更加強調個體。

他們認為，成功的標志首先在于“家庭幸福”，其次是“事業有成”。

他們有著高度的消費決策權，比如84.3%的人堅持認為，買什么衣服要自己決定。